About
A commercial strategist with a founder's lens.
I'm Tania Tenerella, a brand and commercial strategist based in Barcelona, working with fashion, lifestyle and creative retail brands across Europe and Asia.
My work covers international wholesale, premium retail, brand positioning and commercial strategy: distribution architecture, key account development, market opening and go-to-market execution.
As founder of La Fille Bougie & Music, I built a brand from zero: product, storytelling, distribution and cash flow. That founder experience shapes how I advise other brands, grounded and always tied to commercial outcomes.
My Vision
Creative brands need more than a strong aesthetic. They need clarity, structure, commercial discipline and a coherent path to market.
How I Work
- 01
Diagnose
Read the brand, the market and the numbers. Understand what's working, what's blocking growth and what's non-negotiable.
- 02
Clarify
Sharpen positioning, offer architecture and commercial priorities. Turn intuition into a working framework.
- 03
Structure
Design distribution, channels, pricing, calendar and sales tools. Build what the team can actually run.
- 04
Activate
Execute in market across showrooms, buyers, partners and launches, then measure against the KPIs that matter.