Cases
Selected Experience, Projects & Partners
Selected experience, projects and partners across brand building, wholesale and commercial strategy.
What connects these cases
Across each project, the work sits at the same intersection: clarifying the brand, structuring the commercial model and building the conditions for market growth.
- 01
The Animals Observatory
Professional experience
Context
Contemporary childrenswear brand with international distribution across premium wholesale and multi-channel environments.
Scope
International wholesale management, market coordination, cross-channel commercial alignment and showroom strategy.
What I structured
- Commercial coordination across 24+ markets and 150+ accounts
- International wholesale development across Europe and Asia
- Paris and Seoul showroom production and commercial support
- Cross-functional alignment between wholesale, marketplaces, e-commerce, marketing and customer service
- Market prioritisation and partner coordination
- Contribution to +5% growth during capsule season
- 02
La Manso
Freelance project
Context
Barcelona jewellery brand with strong cultural traction and premium positioning potential.
Scope
Luxury wholesale implementation, selective distribution, key account acquisition and pricing architecture.
What I structured
- Premium wholesale strategy and market positioning
- Key account acquisition across selective retail
- Pricing architecture and commercial presentation
- Distribution strategy aligned with a premium / luxury positioning
- Commercial approach toward accounts such as Selfridges, Printemps, Browns Fashion and selected premium retailers
- Support contributing to +40% revenue growth
- 03
Skatie & Meisïe
Commercial project / current mandate
Context
Contemporary womenswear labels scaling beyond their home market and requiring stronger commercial structure.
Scope
Wholesale organization, commercial structure, agent and distributor coordination, CRM, prospecting, reporting and B2B marketing support.
What I structured
- Wholesale organization across contemporary womenswear brands
- Commercial structure and market follow-up
- CRM structure and sales reporting
- Agent and distributor coordination
- Commercial repositioning and wholesale coverage review
- Showroom and agent network support
- Prospecting and lead management
- B2B marketing and commercial communication support
- 04
La Fille Bougie & Music
Founder project
Context
Scent and music brand founded from zero, positioned at the intersection of fragrance, music, design, culture and retail.
Scope
Founder-led brand creation, positioning, storytelling, product-to-market experience and selective retail distribution.
What I structured
- Brand creation from concept to market
- Positioning around scent, music and emotional ritual
- Product storytelling and brand identity
- E-commerce and retail presence
- Selective B2B distribution with premium concept stores
- Selective retail presence with accounts such as Merci and Printemps Homme.
- First-hand insight into the operational challenges of founder-led creative brands: product, storytelling, distribution, cash flow and market traction
- 05
Confidential FW27 Project
Consulting / advisory project
Context
Confidential founder-led premium brand currently in development for FW27.
Scope
Brand foundation, premium segmentation, positioning, offer structure, go-to-market preparation and wholesale readiness.
What I structured
- Brand foundation and strategic positioning
- High-end segmentation
- Offer architecture
- Go-to-market preparation
- Wholesale readiness
- Early roadmap toward FW27 launch